Whiskas Campaign
For Gen Zers, their cat isn’t a pet, it’s their firstborn; their family. The stroller walks, the birthday parties, themed photoshoots & ingredient research. Cat parents are investing real love, real money and real identity into raising their furry children. Serious Parenting is an integrated campaign using social, OOH and experiential to celebrate a new era of family, where raising a cat is raising someone who matters just as much as a human. Because when it’s your child, you don’t experiment, you choose what’s been there for families for decades.
