PURINA CAMPAIGN

The amount of puppy training treats on the market is overwhelming, especially for new puppy parents. Purina stands apart from the other brands because of their quality,  effectiveness, and continuous product innovation. This campaign is meant to mimic the training treats in their simplicity, power and every-day use. “Pet’s and people are better together” is what Purina lives by so why not humanize these pups a little? Our media solution was a mix of social and out-of-home advertising placed within high-traffic urban areas.