LIVEWIRE CAMPAIGN

LiveWire is leading the charge to an electrified, sustainable future. As a newer company, building brand awareness and positioning themselves as the go-to brand for riders is crucial.  As much as sustainability is the future, not everyone is on board. Upon interviewing many subjects, a large population of anti-electric people were uncovered. And thus, an entire campaign was created to show the benefits of LiveWire One by saying the complete opposite.  Our media solution was a mix of social, experiential and out-of-home advertising placed within high-traffic areas of large cities. By staying true to LiveWire’s bold and confident tone while adding humor with a twist, we’ll be sure to turn some heads.