LIVEWIRE CAMPAIGN

LiveWire is leading the charge to an electrified, sustainable future. As much as sustainability is the future, not everyone is on board. Upon interviewing many subjects, a large population of anti-electric people were uncovered. This campaign was created to show the benefits of LiveWire One by saying the complete opposite. Our media solution was a mix of social, experiential and out-of-home advertising placed within high-traffic areas of large cities.